Finding Roots is a London based micro-garden business. They needed a simple, beautiful website that allows their customer to understand their values as well as subscribe to their service.
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The visual language alludes to the organic, green, eco-friendly nature of the company, while the micro-interactions of different elements allow the user to get immersed into the experience and enjoy it.
The custom checkout was a very important part of the website - the process is unique to this business and the checkout system had to be a reflection of that. It takes the user on a step-by-step journey
